Targeting the 27.9 million Europeans aged from 25 to 34 years old, the Campaign will run from 2011 to 2013 and will focus on smoking cessation.

Its aim is to encourage 27.9 million Europeans to stop smoking by emphasising the advantages of quitting smoking.

On 14 September 2011, the Commission launched the second phase of the Campaign. Commissioner Dalli presented 2 new TV clips (linking tobacco use and pregnancy and tobacco use and physical activity as well as a photo exhibition portraying young people from the 27 EU countries sharing their personal experiences of smoking cessation.

Since the launch of the Campaign (i.e within 3 months) 20 000 people used iCoach, an online smoking cessation tool created in the context of the Campaign. The Campaign social media pages have been visited more than 500 000 times within the same period of time.


For further information

European Commission webpage on the Campaign

EPHA related articles

Upcoming Event: Protecting children and young people from tobacco

EPHA welcomes move to improve Polish tobacco legislation

Passive Smoking and Children- Report by the Tobacco Advisory Group of the Royal College of Physicians, London

2010 Eurobarometer survey on tobacco

WHO publishes its 2009 Report on tobacco

Last modified on September 28 2011.