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«Draft EU Food Fortification Directive» This is designed to regulate the way that substances can be added to food and how this is marketed to consumers. For example, added vitamins, minerals or other substances that are beneficial to health. The draft directive (link) was discussed in a consultation in brussels on 13 February 2003 (link to programme) which was attended by EPHA and several member organisations. A brief report of the meeting is available (link). The next steps will be a new draft Directive which will be discussed by the Parliament.

EPHA is concerned that fortified foods are misleading and don’t help people to have a balanced diet. Claims about specific fortification are good for marketing purposes, for example ’added iron, extra vitamin C’ but don’t address the overall healthiness of food products. For example, yoghourts aimed at children may be marked ’added calcium’ but may contain high levels of sugar or fat.

The overall goal of food production, marketing and retailing must be good nutrition. Crucially this means improving the nutritional content and quality of existing major food brands and products by reducing salt, sugar and fat. Creating a specialised line of ’premium’ products with fortified ingredients will not contribute to a better diet for all citizens.

Last modified on July 9 2003.

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15 December 2003 09:04, by Josef Hasslberger

> EU Proposals on Fortified Foods

14 December, 2003

Today, Rick Mitchell, correspondent to the World Food Regulation Review/International Food Safety News asked me for a comment about the recent European Commission Proposal for the fortification of foods. I gave my honest opinion - not really flattering for the Eurocracy, that bueraucratic apparatus that seeks to determine every minute detail of our lives.

Just as the food supplements directive is set to eliminate products from the market for no good reason other than their being an unwelcome competition to pharmaceutical interests, this new proposal for the fortification of foods is telling us that we don’t need to worry about the quality of what we eat. The "right" chemical substances are being added back into our food - only, our health gets worse and worse.

Food fortification is operated by adding synthetic vitamins to the foods we have previously robbed of their vital components by a variety of actions. There is "chemical agriculture" - chemical fertilizers and intensive agriculture actually impoverish our food crops of nutrients. But there is also food processing, which eliminates naturally occurring vital substances from salt and sugar as well as rice and flower in the name of "refinement".

For the European Union, the food fortification proposal and the directive that will follow, are steps on the way to constructing an EU internal market where barriers to trade are progressively eliminated. They are also a gift to industry. The powerful food industry has been complaining that it does not have adequate market access to some of the European countries, as fortified foods are not allowed in some and are tightly controlled in others. So the food fortification directive is in an "open sesame" to the European market place for the large pharmaceutical and the food conglomerates, turning a regulatory jungle into a nice, green pasture.

Looking at the annex to the food fortification proposal, it is easy to see that the substances allowed without question to be added to foods are those synthetic forms of vitamins and those inorganic salts of minerals that have traditionally been produced and sold by the pharmaceutical industry. Food fortification opens up market prospects that were so far unheard of. Vitamins added to foods will outsell those put in tablets by orders of magnitude.

Like the supplements directive, which was passed in 2002, the fortification directive will turn out to be a big boon to the chemical/pharmaceutical giants, but will have little to do with either food quality or consumer choice.

From a consumer’s point of view it would seem preferable if food was good and wholesome because it was produced and processed with particular attention. The addition of isolated chemical compounds may help a bad food become less bad, but it will not make a good food out of white flour bakery or sugar coated corn flakes.

Food "fortification" really sends a wrong message. It appears to say that it’s quite ok to ruin our foods as long as we then add a few isolated chemical substances that got lost in the process. Just like in pharmaceutical medicine, we are doctoring a symptom here, instead of finding the cause of the malaise. Agriculture, if adhering to certain principles, CAN produce healthy and nutritious foods. Food processing does not have to remove vital nutrients. Unfortunately, there are strong economic incentives to do otherwise - industrial food production and chemical/pharmaceutical intervention are immensely profitable.

See online : Fortification of foods - an EU proposal

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28 January 2004 04:14, by Diane Carole

We have tried for years to get people to eat health foods, but our diets continue to decline, and we continue to get fatter and fatter and more and more unhealthy. We all know what we should be eating, but we just don’t want to eat it! What then is the problem with increasing the nutitional value of the foods we do want to eat?

I’m not suggesting that we make vitamin enriched candies, or that every food we eat is enriched. All I am suggesting is that if we increase the nutitional value of some of the foods we do eat, we can then increase the general nutritional status of our nation.

Do you really think it is better for us to swallow up to five different suppliments each day, than to eat a ’healthier version’ of our cereal or bread. Give us a healhier alternative to coke to drink (I know water is healthy, but I sometime like to drink something with flavour!).

Allow nutritional facts to be pointed out on the packaging, which would encourage more healthy buying choices. Did you know that you are not allowed to put the functional benefits of lycopene onto a packet of tomatoes? You can’t even put a notice close to the tomatoes in the supermarket, stating the health benefits? How stupid is that? It really is no wonder that people can’t make healthy choices. Why can’t we label milk as high in calcium, vitamins A and D and low in fat (Full milk is 96% fat free).

Give people information, allow labelling of health benefits, enrich some ’good foods’ a little, and make it easier for people to eat a healthier diet...and they will

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