Byrne demands advertising industry more self-regulation

Speaking at the World Federation of Advertisers on 28 October, Consumer Protection Commissioner David Byrne reminded the audience of the advances made in the area of self-regulation but stressed the need for continued efforts.

Among the problem areas, Mr Byrne listed the differences in the levels of compliance with advertising codes across the Member States, as well as the difficulty in controlling certain advertising methods by code-owners.

 SPEECH/03/495 David BYRNE European Commissioner for Health and Consumer Protection Advertising and Commercial Communication World Federation of Advertisers 50th Anniversary Congress Brussels, 28 October 2003