A children’s book which appears to promote anti-allergy medicines is to be investigated by a UK government watchdog, the Medicines and Healthcare products Regulatory Agency.
GlaxoSmithKline (GSK) paid for the book, "Mr Sneeze and his Allergies", which was produced in collaboration with the charity Allergy UK.
The story of Mr Sneeze allergies’ is followed by four pages of information on allergies from Allergy UK and two pages promoting the use of GSK products Piriteze and Piriton.
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