This research, published by Which? in November 2006, reveals that leading food companies in the UK are increasingly marketing junk food to children, despite concerns about rising rates of obesity and diet-related disease.
According to the independent consumer protection group Which?, many of these companies claim to have strict policies regarding the way they market food to children . However, many of the foods they are promoting to children are high in fat, sugar and salt.
In the report, Which? calls for the UK Government to consider the following:
Restrictions on TV advertising of foods high in fat, sugar or salt
before 9pm, when most children are watching
Restrictions on other, non-broadcast advertising and promotions
that ensure foods high in fat, sugar and salt are not marketed to
children under 16
For more information please see EPHA’s section on Obesity and overweight issues
