The US Institute of Medicine, through the Food and Nutrition Board and the Board on Children, Youth, and Families, undertook a comprehensive study of the science-based effects of food marketing on the diets and health of children and youth in the United States: "Food Marketing to Children and Youth: Threat or Opportunity? "
This work was funded by the US Center for Disease Control and Prevention (CDC), in response to a Congressional directive.
The report describes the state of food and beverage marketing to children and youth and the impact of this exposure on their diets and health, and develops a framework for different stakeholders to guide them in the development of effective marketing and advertising strategies that foster healthy food choices among children and youth.
The study used information obtained from literature reviews, analyses of available surveys and other reports, existing compilations of research and data related to the issues under study, and input from a broad range of stakeholders.
