European countries are the largest consumers of alcohol worldwide. More than 55,000 people aged 15-29 across Europe die each year as a result of alcohol-related road accidents, poisoning, suicide and murders according to the World Health Organisation. The WHO reports that there is a general European trend toward wider tolerance, and even approval, among young people for intoxication.
Increasingly Young People are seen as market to be targeted by the Alcohol Industry. The introduction of products as such as Alco-Pops has coincided with an increase in the levels of Young People drinking. This briefing note outlines the current issues concerning Alcohol with regard to Young People and introduces the aims of the “Draft Working Paper on a Coordinated Approach in Europe to Tackle Alcohol-Related Harm” produced by the European Commission.