The main conclusions from the project were :
that consumer decision in food hazard is mostly affected by emotional factors and perception of shared values rather than socio-economic variables ;
consumers do not exploit their potential to influence the market and protect their own safety ;
trust plays a central role in food safety issues, but distrust prevails ;
The main findings of the project state that :
there is no relationship between socio-demographic and consumer trust in food safety information ;
risk perception can affect consumer food choice mainly in related food scare ;
Hence, the partners of the project made the following policy recommendations :
a comprehensive and articulated food risk communication strategy,
Design and implement actions before/during/after the food scare.
For more information,
EPHA’s related article : Consumer Trust in Food Conference
