The main conclusions from the project were:

- that consumer decision in food hazard is mostly affected by emotional factors and perception of shared values rather than socio-economic variables;

- consumers do not exploit their potential to influence the market and protect their own safety;

- trust plays a central role in food safety issues, but distrust prevails;

The main findings of the project state that:

- there is no relationship between socio-demographic and consumer trust in food safety information;

- risk perception can affect consumer food choice mainly in related food scare;

Hence, the partners of the project made the following policy recommendations:

- a comprehensive and articulated food risk communication strategy,

- Design and implement actions before/during/after the food scare.


For more information,

- The TRUST Project website

- EPHA’s related article: Consumer Trust in Food Conference

Last modified on November 4 2005.