Final results of the TRUST project

The main conclusions from the project were:

 that consumer decision in food hazard is mostly affected by emotional factors and perception of shared values rather than socio-economic variables;

 consumers do not exploit their potential to influence the market and protect their own safety;

 trust plays a central role in food safety issues, but distrust prevails;

The main findings of the project state that:

 there is no relationship between socio-demographic and consumer trust in food safety information;

 risk perception can affect consumer food choice mainly in related food scare;

Hence, the partners of the project made the following policy recommendations:

 a comprehensive and articulated food risk communication strategy,

 Design and implement actions before/during/after the food scare.

For more information,

 The TRUST Project website

 EPHA’s related article: Consumer Trust in Food Conference